Avangate Acquires 2Checkout to Expand Payment Flexibility and Broaden Market Reach


Combined company will bring a unique combination of eCommerce and subscription management solutions to market through various payment models across the globe.
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Industry Online Events

Webinar: Why Customer Retention is the Biggest Business Lever You're Ignoring

Hubspot webinar

April 18, 2018 - 2Checkout (formerly Avangate), a leader in eCommerce, payments and subscription billing solutions, today announced that it will host a webinar with Sam Mallikarjunan, Executive Strategist at Hubspot, on Why Customer Retention is the Biggest Business Lever You're Ignoring.

Customer retention can be the key to building your business. Not only retaining customers is more cost-efficient than acquiring new ones, but it can actually bring in more revenue as well. Whether it's upselling to existing customers or getting new customers through word of mouth, customer retention makes a big difference.

In this webinar with Sam Mallikarjunan, you'll discover how to leverage efficient retention strategies and you'll get acquainted with how customer success improves acquisition. Join this webinar to get a better understanding of:

  • Techniques for optimizing customer retention
  • The basic economics behind leveraging customer success to power advanced customer acquisition
  • Specific examples of customer retention methodologies in action
  • How world-class brands have used customer retention to drive acquisition

Don't miss your chance to understand retention and how you can leverage it to grow revenue for your software or SaaS business!

When: April 25th 2018, 10:00 AM PST

Who should attend: Software and SaaS companies, online services providers

Roles: Marketing, Demand Generation, eCommerce, Sales, Retention

About 2Checkout (formerly Avangate)

2Checkout, a Francisco Partners portfolio company, is the digital commerce & payments provider that helps companies sell their products and services via multiple channels, acquire customers across multiple touch points, increase customer and revenue retention, leverage smarter payment options and subscription billing models, and maximize sales conversion rates. The company’s clients include ABBYY, Absolute, Bitdefender, FICO, HP Software, Kaspersky Lab, and many more companies across the globe.

Avangate acquired 2Checkout in March 2017. More information about 2Checkout’s Avangate platform and related services can be found on

More information on 2Checkout can be found on

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For media & PR inquiries related to Avangate, please contact:

Delia Ene, Avangate

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